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About Us

Hello, beautiful soul! We're Stef and Sheela, an 'unlikely' and dynamic duo fueled by a shared purpose: to create a global movement of empowerment and transformation that supports this time of powerful Cosmic Awakening.


With BBW we set out to inspire and uplift women from all walks of life, helping them to tap into their BEAUTIFUL selves and create a life of authenticity, joy, and fulfilment, to lead themselves and in their lives the badass way.

We are all about creating strong foundations for ourselves, so we can climb any mountain and sore high in the skies of our lives.


Together, let's ignite the flame within and create a ripple effect of positive change that resonates far and wide.


Join us in this incredible movement of empowerment and let's

make our mark on the world for ourselves and for future generations!

There are hundreds of organisations and individuals out there working for the empowerment of women.  We believe that working together is key to achieve true change. We are all about joining forces. Together, we can change the world.

Stef Allegrini

Co-Founder & Beautiful Badass Woman 

Hi, my name is Stef and I am SO excited to be connecting with you! For the past 17 years, I have been on a mission to empower myself to create a life I love. I have spent most of my life studying and understanding the ways in which we can truly heal ourselves, and as a result, I now have powerful arsenal of tools that I use to empower women to truly find and embrace their Personal Power. 

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Sheela Hagan

Co-Founder & Beautiful Badass Woman 

Hello, I’m Sheela and I love my life! I strongly believe all women are unique and beautiful, each with gifts to share with the world. It is my mission to help 1m women reach their true potential and badassery. For over 40 years my clients have shown me a common thread; they all wanted more self-confidence. So Beautiful Badass Women was born and with collaboration and vision we can truly become the bold and beautiful woman we were born to be.

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Our Manifesto

  1. We are powerful creators, shaping our own reality with intention and purpose.

  2. We embrace the divine feminine energy that flows through us, nurturing our intuition and wisdom.

  3. We break free from societal norms, forging our own path with courage and authenticity.

  4. We celebrate our beautiful selves, embracing our unique qualities, unruly spirits, and rebellious hearts.

  5. We live unapologetically, finding joy and adventure in every moment.

  6. We prioritize having fun and living life to the fullest.

  7. Together, we unite, recognising that in collaboration, we become stronger and create a world where beautiful badass women thrive.

We Stand Against

  1. Violence Against Women: At Beautiful Badass Women, we staunchly oppose all forms of violence against women. We work tirelessly to eradicate the physical, emotional, and psychological violence that too many women endure.

  2. Injustice: We stand against any form of injustice that disproportionately affects women. We advocate for equal rights, opportunities, and access to resources for women in all aspects of life.

  3. Discrimination Against Women: Discrimination has no place in our vision. We actively challenge gender-based discrimination in society, the workplace, and all areas where it persists.

  4. Conforming to Societal Norms: We reject the notion that women should conform to societal norms that limit their potential. We encourage every woman to break free from these constraints and define her own path.

  5. Self-Limiting Beliefs: We challenge self-limiting beliefs that hold women back. We believe in the infinite potential of every woman and empower them to overcome self-doubt and reach for their dreams.

  6. External Validation: We refuse to accept the idea that a woman's worth is determined solely by external validation. We help women recognize their inherent value and encourage them to celebrate their uniqueness.

  7. Gender Inequality: Gender inequality has no place in our world. We actively work to dismantle systems and beliefs that perpetuate gender disparities.


Our mission is to empower women to embrace their authentic selves, lead with confidence, and create a world where their voices, strengths, and contributions are celebrated and valued.


This manifesto encapsulates our unwavering commitment to these principles.

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Our Badass Foundations

  1. Self-Discovery: Understand who we really are and how we can tap into this power..

  2. Mindset Mastery: Understand and create a powerfully positive mindset.

  3. Emotional Well-being: Cultivate emotional resilience, release past baggage, and find inner peace.

  4. Authenticity: Embrace our qualities and express ourselves authentically.

  5. Personal Leadership: Step into our power, lead with confidence, and make a meaningful impact.

  6. Spiritual Connection: Powerfully strengthen our spiritual connection and connect with our inner wisdom.

  7. Intuition Development: Expand our intuitive abilities and trust our inner guidance.

  8. Supporting Others: Foster a supportive community and empower other women on their journeys.

  9. Walk Your Talk: Become our own leader and live our life coming from our truth and wisdom.

  10. Stress Management: Learn effective techniques to reduce stress and achieve balance.

  11. Emotional Mastery: Gain control over your emotions and respond consciously in any situation.

  12. Creative Expression: Explore and nurture our creative side for personal growth and fulfilment.

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